Digipak

After changing our idea of the motorway, we have now decided on something different. The idea is far simpler and it is so just get photos of the instruments used in the video and shots of the band from the video. We have taken many photos of the guitars from different angles and styles to use for the album and advert.

Here are some examples of digipaks of my own which are similar to what we would like to create.

Here are some of the photos which Tom took of the guitar.

and here is an example of what could be used for the picture of the band.

Target audience

Now we have nearly clompleted the video and the ancilery tasks we must think about who our target audience are so we know who to aim our product at and which magazines the advert should be put in and which sections of a shop to sell the digi pack in to achive maximum sales.
For example Foo Fighters have appeared on the front cover of 'Kerrang!' magazine 27 times in the past (www.fooarchive.com) this is more than any other music magazine so the readers of this magazine must enjoy listening to this band and would like to purcase thier digi pack so this would be a ideal magazine to advertise in
The target audience of this magazine is 16-25 year olds and specific towards rock music fans. However, in recent years, the age of the audience has dropped and it is more 14-17 year olds who tend to buy and read it due to its featured bands being more 'poppy'. (Elliot minor, We Are
The Ocean, 30 Seconds to Mars etc). So will be similar to the audience for our video and other parts.
As the band Foo Fighters are a rock band and the majority of thier fans are male so the target audience will be male 16-25 year old rock music fans.

Quick practice advert

Here is a very quick Possible magazine advert, it is just a rough design I just used some techniques and effects that could be used for the real advert and digi pack.

Digi pack and advert mood board

Here i have created a Mood board for our new idea of the ancillery task which is to use close up picture's of the instruments of the band.

This should give us ideas and angles to take the pictures at.

Digi Pack and Magazine Advert.

Both of these products as the ancillary task must relate together and look similar, using the same fonts and colours on the advert as are in the digi pack.

We have changed our Idea for the digi pack from the motor way to a simpler but better looking idea. We have simply decided to have a picture or picture of the instruments used by the band performing. Here I have created a Mood board to help with ideas of different angles and looks of photographs we could take of the guitars and drums.

Yesterday I bought a music magazine 'Rocksound' to use for research into magazine adverts. The majority of this magazine's adverts are for concerts and some for singles and albums but they still all give inspiration. I will also bring some albums i have into school for us to look at for help on how to create the digi pack. Here are some picture's of adverts within the magazine.

Album Digi pack

As a group we must create a digi pack album for the song we are using for our video. This is a 4 page pack with a cover, back and 2 inside pages. The cover needs the most interesting and eye catching artwork and the back needs the track names and will be less interesting than the cover.

Our first idea and most likly to use is a photo that we will take of a motorway at night useing a slow shutter speed on the camera, this will show the cars headlights on the road creating a long line of light here is an example of what we would like.