In what ways does our media product use, develop or challenge forms and conventions of real media products?
Firstly before setting out on creating our media product we had to thourrly research into other existing media product of the same and similar products to fully understand how to go about making a very alike product.
I began looking at other existing digipaks, adverts and videos all in the same genre being rock, this gave many thoughts of forms and conventions to be used.
Different genres of music have some very different conventions for example a hip-hop video are always narritive, through research I did not find one hip-hop video that wasnt narritive. But on the other hand Rock and Metal videos are highly concentrated on the band, instuments and performance often with narritive to complement the video. We decided on creating a video of a performace of the band. After deciding this I did some further research discovering more and different forms and conventions a main point being that the majority of rock videos are shot using the camera handheld this is used mostly for faster paced songs which ours is.
This photo shows myself filming using the camera handheld. 
The Idea of using a camera handheld without a tripod in sight is that is adds movement to the film, making it feel faster and more exiting stopping viewers from getting bored. Using a camera handheld does not mean you must deliberately shake the camera which we discovered after the first day of filming by doing this the footage by doing this the footage looks very amature. Instead of this the best way to do it is to hold the camera how it feels natural and hold it as still as possible.
The Idea of using a camera handheld without a tripod in sight is that is adds movement to the film, making it feel faster and more exiting stopping viewers from getting bored. Using a camera handheld does not mean you must deliberately shake the camera which we discovered after the first day of filming by doing this the footage by doing this the footage looks very amature. Instead of this the best way to do it is to hold the camera how it feels natural and hold it as still as possible.A second convention which must be taken into account in all music videos no matter what the genre is the lighting. The lighting is a huge factor in making a piece of film.
We carefully placed some large flood lights at our set to try and light the set and the band with as little amount of shadows as possible. The lighting was important to make the video look professional we purposely over lit the set as we were planning to darken the footage on final cut which would give it a different effect.
Many other videos such as 'Foo Fighters - All My Life' which is also a video of a performance. In this video the creators have clearly thought about the mise-en-scene for this video. This most obvious is a huge sheet or flag as a back drop
On this back drop is the logo of the album the song is from 'One by One' and throught the song it changes with the pace of the song. When planning our video we thought about mise-en-scene however there was nothing major that we thought we could add to the video, but we did remove objects from the set and kept some that looked goo such like the large speakers in the background.
On this back drop is the logo of the album the song is from 'One by One' and throught the song it changes with the pace of the song. When planning our video we thought about mise-en-scene however there was nothing major that we thought we could add to the video, but we did remove objects from the set and kept some that looked goo such like the large speakers in the background.For our filming we spent a large amount of time planning shots and practicing them. The different types of shots and angles is an important convention when creating a music video. I created a mood board of shots in videos that i liked and which i wanted to use for the video. Once again there are different types of shots and angles differ between genres.
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