Evaluation Question 2

How effective is the combination of our main product and ancillary texts?

We managed to create a very effective combination of our main product and ancillary texts we did this by thinking ahead about the digipak and advert and possibilities of what they could look like and one idea we talked about as a group was to have the actually band performing on them both so Tom used his photography skills and while we were filming he was wasting no time and taking photos of the band in different positions and layouts giving us many choices of what to use for our ancillary texts. pictures like the photo on the right for example.

We also individually took pictures of the band members and their instruments including the mic.

By using the same object's and setting in the ancillary tasks as the video it will show a clear resemblance between each piece of work as people will recognise things from the advert when they see the video and also the same any other way round.

For the digipak the main focus on the cover is of the lead singers guitar edited on photoshop to highly saturate the colour to create an extremely bright red which helps the cover stand out. This is an object from the video which is easily recognisable, the background is a soft focus picture of the band in black and white. The rest of the Digipack is just like this and the advert has the upbove cover featured on it so they are both very obviously related.

Other ways to make these products an effective combination was to use very similar or the same colours, effects, text and font this gave a very subtle similarity. We experimented with many different fonts and effects

We used the same text throughout the tasks.

The colour scheme we used throughout the ancillary tasks was red and black. I attempted to create this theme of red and black in the primary task by adjusting controls on final cut. I did not manage to create a simply red and black look but did get it close, with a red tint and darkened contrast. This is defiantly an improvement that could be made to the product.

Throughout creating all of these products we have been thinking about the target audience to help us make it suitable and appealing to the target which is 14 - 25 year olds who are interested in rock music. I feel that we have created our products to be attractive and eye catching for our target audience. For example the bright outstanding guitar will catch any guitar enthusiasts eye instantly.

In all I think we have created a very effective combination of our main product and ancillary texts with some faults and improvements that could be made for a better combination.